Top 5 Takeaways from Facebook Live University

Top 5 Takeaways from Facebook Live University hosted by The News-Press Media Group

With so much of today’s marketing now being on social media it is important to stay updated on the latest trends. The News-Press Media Group hosted a Facebook Live University Seminar to educate attendees on Facebook Live and how it can be used in their business.

  1. Why Facebook Live?

Facebook Live gives your audience the chance to observe something new and in real time. It is interactive, creates a sense of community, and allows you to promote your product or service.

  1. Ideas to use Facebook Live

Depending on your business, there are many ways to use Facebook Live. Host a Q & A session, interview an expert, go behind the scenes and give a virtual tour. You can also use it to show testimonials, giveaways and big announcements.

  1. Before you go live

Monitor your Facebook page’s engagement to make sure you go live at the time of day your audience is engaged. Be sure to promote that you will be going live to help maximize your reach. Update your software, charge your phone, practice, check your connection and rotate your phone horizontally before streaming. Having the right accessories for your phone is also important. A microphone, for example, will ensure you have great audio.

  1. How long should posts be?

When you go live, each post should be at least 10 minutes. This might seem like a long time at first, but it will give you a chance to gain viewers. When you go live your followers will receive a push notification letting them know you are live, and this will give them a chance to get on Facebook and watch. You can even set a timer when you go live to countdown the minutes until the program will begin.

  1. When you are live

Set the scene by introducing yourself and guests, letting viewers know where you are and what you are going to be doing/discussing. Engage with viewers by saying “hi” when people join and answering questions as they come in. Speak clearly and be confident!

Thank you to The News-Press Media Group for this informative presentation!

 

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